“clearly we are having a bit of fun with the tagline and the headline to get people talking about our app,” said darren shuster, principal of pop culture pr and the spokesman for luxy. the identity of the ceo has not been disclosed and he is known simply as tim t due to the negative attention such apps can attract. dating apps that are putting a fresh spin on finding love.
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not everyone might see the appeal of luxy, shuster says its users “get it”. but on its app, the interface functions much like tinder, letting you swipe yes/no to people around you. regardless, there were stark differences between popular apps like tinder, okcupid, bumble, and hinge.