Smooth radio dating site

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it’s vital for the media industry to explore new opportunities and marketing methods that enhance listener engagement and brand loyalty, and white label dating® has helped us do just that. radio are the perfect example of a brand who have given their online dating brand their full backing and the success of smooth singles is a testament to that.

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to smooth singles 50+ - the online dating site where genuine singles meet and form relationships. singles is now a dating brand in its own right.

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white label dating took care of everything behind the scenes, global radio were able to focus on bringing their dating brand to life. having seen the success that other radio brands had with online dating as a brand extension and revenue generation channel, the group were keen to explore how a dating site could add value for their listeners. How to get from dating to relationship

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seeing some fantastic growth, global radio won ‘media partner of the year’ at the 2015 partner awards. for full members which allow you to reveal more of your personality, including your dating diary. How to date after a bad relationship

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label dating provided the site with a fully managed backend system – including payment processing, customer care, in-house retention and moderation teams, technical support, access to a huge database of uk members to help pre-populate the site at launch and an in-house member engagement team – but also a highly flexible template which allowed global radio to seamlessly integrate smooth singles with their other brand assets. radio is one of the uk’s leading radio businesses. How long should you take a break from dating

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the radio market becoming increasingly populated, global radio were looking for more ways to connect with their audiences across new channels. white label dating and global radio launched smooth singles, a branded dating service linked to smooth radio, the national radio station famed for providing a soulful mix of music to over 3. When you first start dating a girl

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representing eight distinct and successful radio brands including smooth radio, heart and capital, the group reaches 24 million listeners per week across the uk. cater for its older demographic, global radio also launched smooth singles 50+ last year, a site dedicated to the older cross-section of their readership.

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“setting up online dating sites with white label dating® has not only brought financial revenue to the network, but it has helped us further build the online community amongst our listeners. we’re running a lot of brand extensions and a dating product is a key part of that.

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utilising their existing marketing channels, global radio promoted smooth singles online and on-air, using the site as a way of further monetising their audience.“we get a good return from dating and it works well for our listeners.

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challenge for global radio was how to take their existing, highly successful radio brands and extend the brand relationship with listeners to include an online dating service that felt like a natural fit for their brand; they needed a dating proposition that would appeal to their loyal listeners without alienating them. it’s great to see a radio brand pushing the boundaries of brand loyalty while also reaping the rewards in revenue.

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